A well-known trader claims that there is a lack of new retail investors entering the cryptocurrency market, but he believes that there is one event that could change that. The trader, known as The Flow Horse, shared his views with his 217,800 followers on the social media platform X. According to him, Bitcoin (BTC) needs to reach six figures in order to attract new retail investors.

Despite the frenzy surrounding meme coins, The Flow Horse believes that this represents only a small portion of the market and is more of a trend on crypto Twitter than a significant development. He argues that in order to attract new retail investors, there needs to be a substantial increase in prices for large-cap and easily accessible pairs. Simply pushing up on-chain assets by 10,000% does not entice retail investors, just as random pink sheet stocks doing the same does not encourage people to invest on platforms like Robinhood or make headlines. The trader suggests that for new investors to take notice, Bitcoin will likely need to break the $100,000 mark.

The trader also points out that the current cycle is facing challenges in attracting new market entrants due to factors such as the controversies of the previous cycle. He believes that each cycle attracts fewer new investors, especially if they are not generations apart, as there is a limit to global penetration. Additionally, if someone has not already entered the market, it is likely because they have not been strongly motivated to do so, whether it be from seeing others get rich or witnessing significant price movements in prominent assets. The trader suggests that in order to capture the mainstream’s interest, the industry needs to distance itself from negative memories and stigma associated with the previous cycle. This current cycle seems to be focused on attracting larger passive investors who are less sensitive to price fluctuations, particularly through exchange-traded funds.

In conclusion, The Flow Horse believes that the crypto market needs a significant push, such as Bitcoin reaching $100,000, in order to attract new retail investors. He also highlights the challenges of attracting new investors in the current cycle and emphasizes the importance of distancing the industry from negative associations.