Coinbase Report 35 of Fortune 500 Executives Planning Tokenization Move to OnChain
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Coinbase Report 35 of Fortune 500 Executives Planning Tokenization Move to OnChain

A recent study conducted by leading US-based cryptocurrency exchange Coinbase indicates a growing acceptance of blockchain technology among Fortune 500 companies.
In their latest report, Coinbase highlights the increasing interest of major blue-chip corporations in blockchain technology. The survey of Fortune 500 executives revealed that more than half of them are currently involved in blockchain projects.
The report states, “America’s top public companies are actively exploring blockchain. The number of blockchain projects announced by Fortune 100 companies has risen by 39% year-over-year, reaching a new high in Q1 of 2024. A survey of Fortune 500 executives shows that 56% of them confirm that their companies are engaged in blockchain projects.
From well-established brands to small businesses, from stablecoins to tokenized T-bills, various financial institutions are embracing blockchain technology and cryptocurrencies to drive innovation and facilitate widespread adoption.”
Furthermore, Coinbase discloses that 70% of Fortune 500 executives are keen on learning about stablecoins, while 86% recognize the potential advantages of asset tokenization for their organizations. Approximately 35% of them are in the process of developing tokenization strategies.
The appeal of stablecoins lies in their ability to facilitate instant and cost-effective international and domestic transactions, easy conversions, reduced transaction fees, and seamless money transfers within companies, as per Coinbase’s findings.
Regarding tokenization, 86% of executives are intrigued by the prospect of streamlining regulatory processes, cutting down transaction times, enhancing fund traceability, saving costs, and potentially boosting engagement.
The study reveals that 55% of Fortune 500 executives who have not yet adopted blockchain technology cite a lack of skilled professionals as a key factor hindering their adoption.
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