Xsolla introduces Mall, a virtual hub for video games, in an online setting.
September 18, 2023 – Sherman Oaks, United States
In a groundbreaking move, a new platform has emerged that revolutionizes the way video games are accessed and monetized. This innovative platform allows video games to have multiple landing pages, granting players exclusive access to in-game items, game discounts, and premium experiences. These offerings can be accessed directly from developers and publishers or through campaigns with content creators and payment providers.
Developers now have the opportunity to showcase and monetize their game content on a branded landing page within the platform, even allowing for the entire game to be featured. The Xsolla Mall, supported by the Xsolla Cloud Gaming solution, already boasts an extensive library of cloud games that players can access.
The Xsolla Mall not only combines video game content with the convenience of multiple local payment methods but also harnesses the power of content creators and influencers. This unified platform provides a cost-effective solution for generating incremental revenue for games.
By leveraging the Xsolla Mall, developers and publishers gain access to a new distribution channel that significantly reduces customer acquisition and retention costs. Additionally, it helps to grow brand awareness, increase player engagement, and generate higher profits for their businesses.
Chris Hewish, the CEO of Xsolla, expressed his enthusiasm for the platform, stating, “Xsolla Mall opens up a new direct-to-consumer distribution channel for delivering games and in-game content on the web. We aim to assist developers in overcoming current market challenges, such as the high costs of acquiring and retaining players, distribution fees, and increasing the number of paying players. Our goal is to ensure developers can earn and retain a larger share of the profits from the sale of their games and in-game content. Xsolla Mall perfectly aligns with our mission to strengthen the gaming community by providing developers, influencers, and players with a secure, practical, and engaging platform.”
For more information about Xsolla Mall, please visit here.
About Xsolla
Xsolla is a global video game commerce company that offers a comprehensive set of tools and services designed specifically for the video game industry. Since its establishment in 2005, Xsolla has been instrumental in helping thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games worldwide and across multiple platforms.
As a leader in game commerce, Xsolla’s mission is to simplify the complexities of global distribution, marketing, and monetization to help its partners reach more markets, generate more revenue, and establish relationships with gamers worldwide. Headquartered in Los Angeles, California, Xsolla has offices in Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo, and other cities globally. The company supports major gaming titles such as Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
For additional information and to learn more, please visit the website.
Contact
Derrick Stembridge, PR Director for Xsolla
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